“The challenge is how to modify a typical square rim or square coupe plate and make it look interesting, unique, simple and elegant. By bringing the best attributes of both square rim and square coupe plates into one design concept. The solution is Prime. With rim design on two sides and coupe design on the others we have created a square dinner services to have the look and feel of a rectangular one. Prime is the one and only masterpiece that bring magic on to your dinning table.”